Privacy Policy
Effective Date: July 18, 2026 · Last Updated: July 18, 2026
True Merchant Services, LLC ("True Merchant Services," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit truemerchantservices.com, contact us, request information, or submit a merchant processing statement for review.
By using this website or submitting information through it, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
A. Information You Provide
We may collect information that you voluntarily provide, including:
- Your name
- Business name
- Email address
- Telephone number
- Preferred method of contact
- Business type or industry
- Estimated monthly processing volume
- Questions, comments, and other information included in messages
- Merchant processing statements and related documents
- Information necessary to provide a quote, statement analysis, equipment recommendation, merchant account application, or other requested service
- Communications between you and True Merchant Services
B. Information Contained in Merchant Statements
Merchant processing statements may contain business and financial information such as:
- Processing volume
- Transaction counts
- Average ticket amounts
- Processing rates and fees
- Card-type information
- Processor or acquiring-bank information
- Merchant identification information
- Deposit or settlement information
- Business contact information
Please redact or cover information that is not necessary for a processing-cost review, including full bank-account numbers, full routing numbers, Social Security numbers, passwords, login credentials, full payment-card numbers, personal tax information, and other unnecessary sensitive information.
Our website is not intended to collect consumer payment-card information, card security codes, online banking credentials, or unredacted identity documents.
C. Information Collected Automatically
When you visit the website, we or our service providers may automatically collect certain technical and usage information, including:
- Internet Protocol address
- Browser type
- Device type
- Operating system
- Approximate geographic location
- Pages viewed
- Links and buttons clicked
- Referring website
- Date and time of visits
- Website-performance and diagnostic information
- Cookie and similar tracking identifiers
2. How We Use Information
We may use collected information to:
- Respond to questions and contact requests
- Review merchant processing statements
- Identify processing rates, fees, markups, and potential savings opportunities
- Prepare recommendations, comparisons, quotes, or proposals
- Contact you about services you requested
- Help you apply for merchant services, payment equipment, gateways, or related services
- Communicate with processors, acquiring banks, gateways, equipment providers, underwriting partners, or other providers when you request or authorize us to do so
- Operate, maintain, secure, and improve the website
- Measure website traffic and visitor interaction
- Prevent fraud, abuse, unauthorized activity, or security incidents
- Maintain business records
- Comply with legal, regulatory, contractual, or card-network requirements
- Enforce our agreements and protect our legal rights
We will not use an uploaded statement to initiate a merchant account application or transfer your processing services without your authorization.
3. How We Disclose Information
We do not sell personal information for money.
We may disclose information in the following circumstances:
A. Service Providers
We may provide information to vendors that help us operate our business, such as website-hosting providers, form providers, cloud-storage providers, email providers, analytics providers, cybersecurity providers, customer-management systems, and professional advisers.
These providers may access information only as reasonably necessary to provide services to us or as otherwise permitted by their agreements and applicable law.
B. Payment and Underwriting Partners
When you ask us to obtain pricing, equipment, merchant services, underwriting review, or account approval, we may provide relevant business information to processors, acquiring banks, independent sales organizations, gateways, equipment providers, financing providers, compliance providers, or underwriting partners.
We will not submit a formal merchant account application without your knowledge or authorization.
C. Legal and Safety Reasons
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with a law, regulation, subpoena, court order, or governmental request
- Detect or prevent fraud, security incidents, or illegal activity
- Protect the rights, property, or safety of True Merchant Services, our customers, website visitors, or others
- Enforce an agreement or protect a legal claim
D. Business Transfers
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
E. With Your Direction or Consent
We may disclose information when you direct us to do so or otherwise consent to the disclosure.
4. Cookies and Analytics
Our website may use cookies, pixels, local storage, and similar technologies.
These technologies may be used to:
- Keep the website functioning
- Remember preferences
- Measure traffic and visitor behavior
- Diagnose website errors
- Improve website performance
- Understand which pages, advertisements, or referral sources generate inquiries
Our website may use analytics services, including Google Analytics or similar tools. These providers may collect technical and usage information according to their own privacy practices.
You may be able to manage nonessential tracking through the website's cookie-preference banner or through your browser settings. Blocking cookies may affect certain website features.
5. Email, Telephone, and Text Communications
When you provide contact information, we may use it to respond to your inquiry, provide your requested statement review, discuss available services, or follow up regarding your request.
When you ask to be contacted by text message, standard message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing services.
You may ask us to stop promotional email or text communications at any time. We may still send non-promotional communications related to an active request, application, account, transaction, legal requirement, or existing business relationship.
6. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing requested services, maintaining business records, resolving disputes, protecting against fraud, and complying with legal or contractual obligations.
Uploaded merchant statements may be retained while we perform the requested review and while necessary to respond to your inquiry, prepare recommendations, document the service provided, or maintain an active business relationship.
Information may be retained longer when required by law, contract, underwriting requirements, dispute-resolution needs, or legitimate security and recordkeeping purposes.
7. Data Security
We use reasonable administrative, technical, and physical measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, internet transmission, email system, cloud-storage system, or electronic database can be guaranteed to be completely secure. You submit information electronically at your own risk.
Do not send passwords, online banking credentials, full card numbers, card security codes, Social Security numbers, or other unnecessary sensitive information through the website, email, or ordinary text message.
8. Your Privacy Choices and Rights
Depending on where you live and the laws applicable to your information, you may have the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain information
- Request a copy of certain information
- Object to or restrict certain uses
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Request information about certain disclosures
Some requests may be limited by legal, contractual, security, fraud-prevention, recordkeeping, or other permitted exceptions.
We may take reasonable steps to verify your identity and authority before responding to a request.
To submit a privacy request, contact us using the information at the end of this policy.
9. Third-Party Websites and Services
The website may include links to third-party websites, social-media platforms, processors, equipment providers, gateways, or other services.
We do not control and are not responsible for the privacy, security, content, or practices of third parties. Review the privacy policies of any third-party website or service before providing information.
10. Children's Privacy
This website and our services are intended for business owners and authorized business representatives. They are not directed to children under 13 years of age.
We do not knowingly collect personal information from children under 13. If we learn that such information was submitted, we will take reasonable steps to delete it.
11. United States Operations
True Merchant Services is based in Oklahoma, United States. Information submitted through the website may be stored and processed in the United States by us or our service providers.
12. Changes to This Privacy Policy
We may update this Privacy Policy when our website, services, providers, technologies, or legal obligations change.
The updated policy will be posted on this page with a revised "Last Updated" date. Continued use of the website after an update means the revised policy will apply to information collected after the effective date of the change.
13. Contact Us
Questions, requests, or concerns about this Privacy Policy may be directed to:
True Merchant Services, LLC
Oklahoma, United States
[email protected](405) 241-7283truemerchantservices.com